Monday, April 21, 2014

Annual Weighing of the Reese's Easter Egg: 2014

Every year around this time, I wonder for a moment why I keep this Annual Weighing of the Reese's Easter Egg thing alive. And in the next moment, I remember "water cooler conversation topic."  I don't watch Game of Thrones/Scandal/House of Cards/(or really any other show except NCIS and Hart of Dixie). I really don't have strong opinions on (non-Olympic) sports. I can almost guarantee that I have not seen the movie everyone else saw. Despite the fact that I read all the time, I am somehow never reading what everyone else is reading. This is basically why I am the worst at water cooler conversations and chitchat in general. I can do the weather and fashion. And once or twice a year, I can slip in this very specific knowledge I have about the peanut butter-to-chocolate ratio in Reese's Easter Eggs. It's enough to keep me doing it. 

Photo 23

So when I saw this year's Reese's Easter Egg peanut butter and chocolate weights on the scale, I think I said to myself "By golly, I think this is a record breaker year. I might be able to slip this into like four conversations this year!"

And it was. This year's Reese's Easter Egg had the highest peanut butter-to-chocolate ratio to date: 1.5 beating out the 2011 ratio of 1.46. Sixty percent of the egg's weight was peanut butter, topping the 59% peanut butter weight also reached in 2011.

And kudos to Reese's for keeping the Easter Egg at a packaged weight of 34 grams for the entire time I have been doing this. In a packaged food world where everything seems to weigh less but cost more, it just seems unusual. In the egotistical portion of my mind, I like to think that somewhere in the Reese's executive suite, a group of Reese's executives sits around a peanut butter cup shaped conference table and debates making the egg smaller every year. And every year, someone mentions "But that one girl who weirdly weighs our Easter Eggs every year WILL NOTICE." And that's that. And I would notice. 

Reese's ItemYear of WeighingTotal Weight (g)

Peanut Butter Weight (g)

(% of Total Weight)

Chocolate Weight (g)

(% of Total Weight)

Peanut Butter-to-Chocolate Ratio

Easter Egg 2014

35

21
(60%)

14
(44%)

1.50

Easter Egg 2013

36

20 
(56%)

16
(44%)

1.25

Easter Egg 2012

33

18 
(54%)

15g
(40%)

1.2

Easter Egg 2011

37

22 
(59%)

15g
(41%)

1.46

Easter Egg 2010

34

19
(56%)

15
(44%)

1.27

Easter Egg 2009

35

20
(57%)

15
(43%)

1.33

Easter Egg 2008

34

20
(59%)

14
(41%)

1.43

Original Cup 2014

21

8
(38%)

13
(62%)

0.61

Original Cup 2013

21

9
(43%)

12
(57%)

0.75

Original Cup 2008

20

8
(40%)

12
(60%)

0.67

Big Cup 2014

39

16
(41%)

23
(59%)

0.70

Big Cup 2008

40

10
(25%)

30
(75%)

0.33

I also reweighed the Reese's Big Cup this year. I last weighed it in 2008. I think I write every year that I need to remember to reweigh it the following year and forgot. This year would not have been any different except the line at CVS was really long and I they have every store set up so that you have to wait in line in the candy aisle. But instead of buy gummi bears  or peach rings, I actually remembered to grab a Big Cup. And at some point in the past six years, they have really changed that formula up. The weight on the package is still 39 grams but the 2008 ration was a terrible 0.33; the peanut butter accounted for just 25% of the weight. This year, the ratio is up to 0.70 and the peanut butter now makes up over 40% of the weight. Well done, Reese's. If you are going to market the Big Cup to peanut butter lovers, you need to make sure that peanut butter ratio is strong.

Hope you are all enjoying the leftover Easter candy deluge at your office today! And the water cooler chitchat that accompanies it.

1 comment:

  1. I ate an egg on Saturday and I was really concerned that I had not seen your post about the peanut butter ratio for the year. Thanks for keeping the tradition alive!!!!

    ReplyDelete